Boooka is an Austin-based hip-hop artist, curator, and creative director known for blending sharp lyricism with intentional storytelling. As the founder of SUMN2SAY, he has built a platform dedicated to spotlighting independent artists and cultivating real community through live experiences. With the release of his 2026 album BTS, Boooka continues to push his sound forward—balancing introspection, ambition, and culture while creating opportunities both on and off the stage. Catch Boooka at The Smokeout ATX on 3/12 with DJ Jo, for his first official SXSW showcase.